Pulling A Volkswagen Rabbit Out of the Hat

Volkswagen Rabbit 2007

Which VW is the best selling model of all time? Well, if you answered the Beetle you can’t be faulted as it was the company’s top selling model for several decades. Recently, however, the Golf supplanted the Beetle as more than 25 million Golf models have been sold since the car was introduced during the mid 1970s. Today, the Golf is still produced but its old name – the Rabbit – is once again in use for the North American market - New 2007 Volkswagen Rabbit. This curious change in strategy has some people scratching their heads, but it may yet prove to be a marketing coup for the German automaker.